About Arpita Rout

Arpita Rout, a postgraduate in fashion design from Pearl Academy, Delhi, grew up in an Odisha family that instilled in her a deep respect for nature and resourcefulness.


Her passion for fashion design evolved into a fascination with textile development, particularly sustainable fabrics. She realized that innovative textiles could address modern issues like pollution, excessive heat, and UV radiation. This drive for sustainability led her to explore hemp and eco-dyeing techniques.


AR, her fashion label, emerged from her dedication to hemp and eco-printing. Hemp’s abundance, UV protection, and cooling properties inspired her to create a brand that embraces tradition while offering stylish, sustainable fashion. Arpita’s artistic talent shines through in her intricate prints, embroidery, and androgynous silhouettes, making her work stand out.


She envisions AR as a carbon-neutral fashion label, aiming to leave a lasting impact not only on the fashion industry but also on the world.

ABOUT THE BRAND, AR

AR: Celebrating Artistry, Humanity, and Sustainability

At AR, we believe in the power of artistry and the essence of human connection. Our luxury brand is dedicated to creating timeless pieces that celebrate existence through vibrant colors, floral imprints, and sustainable practices. Each garment is a testament to our commitment to environmental stewardship, crafted from eco-friendly hemp and adorned with eco-prints that honor nature’s beauty.


Our vision is to redefine sustainability, ensuring it is not just a luxury but a standard in fashion. We aim to become carbon neutral, fostering an ecosystem where sustainability is accessible and integral to our designs. AR caters to artists, designers, and those who appreciate the finer things in life, offering a conscious choice in their pursuit of elegance and individuality.


Join us in our journey to create a more sustainable future, where every choice we make is a celebration of our planet and its rich, diverse beauty. With AR, embrace the luxury of sustainability and the artistry of life.

Inception

AR was born out of a vision to create a luxury fashion brand that not only celebrates artistry and craftsmanship but also embodies sustainability at its core. Founded by visionary designers with a passion for blending timeless elegance with ethical practices, AR emerged as a beacon of conscious luxury in the fashion industry. Our journey began with a deep appreciation for natural beauty and a commitment to preserving it through responsible and innovative practices.

Mission

Our mission at AR is to redefine luxury fashion by harmonizing exquisite design with sustainable principles. We strive to offer discerning customers a curated collection of garments that not only elevate their style but also empower them to make responsible choices. Through meticulous craftsmanship and a dedication to transparency, we aim to inspire a shift towards a more sustainable and ethical fashion landscape. At the heart of our mission lies a commitment to authenticity, quality, and a profound respect for the environment and communities we touch.

Commitment to Sustainability

Sustainability is woven into the fabric of AR’s identity. We prioritize sustainability through every stage of our production process:
Materials: We source eco-friendly materials, with hemp being a primary fiber due to its low environmental impact and versatility.
Eco-Printing: We embrace eco-printing techniques that use natural dyes derived from plants, minimizing water consumption and chemical use.
Carbon Neutrality: AR is committed to achieving carbon neutrality by investing in renewable energy, offsetting carbon emissions, and optimizing supply chain logistics.

Artisanal Craftsmanship

At AR, craftsmanship is a testament to our dedication to quality and uniqueness. Each garment is meticulously crafted by skilled artisans who bring decades of expertise and passion to their work. From intricate embroidery to hand-finished details, our artisans imbue every piece with a sense of artistry and precision that reflects our commitment to timeless beauty and durability. By honoring traditional techniques and celebrating artisanal skill, we ensure that every AR creation is a masterpiece that tells a story of heritage, innovation, and uncompromising quality.


AR stands at the forefront of sustainable luxury fashion, driven by a vision to create garments that embody elegance, sustainability, and artisanal craftsmanship. Our journey is guided by the belief
that fashion should not only adorn the body but also reflect our values and aspirations for a better world. Through innovation, transparency, and a deep respect for nature, we invite you to join us in redefining what it means to wear luxury with purpose and pride. Together, we can pave the way towards a more sustainable and stylish future, where every choice we make leaves a positive impact on our planet and communities.

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